Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Hew to Humility when Highly Handsome
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Abundant attractiveness in a persuasion agent can alienate consumers.
Shoppers who perceive themselves as being less attractive might respond
negatively. F...
Historien om Lätta – en perfekt produktlansering
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På LinkedIn dök en #kampanjklassiker upp härom dagen: Lätta, som är ett
intressant exempel på vad riktigt bra samarbeten mellan kloka företag och
skickliga...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...