Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC’s Sauder School of Bus...

When it comes to deciding what food to eat, one might expect that people’s choices will be driven by past experience and personal preference...

Social networks are commonplace in this day and age, and how we fit in may depend on anything from political affiliation, to religion, to e...

The images people share on social media — photos of favorite products and places, or of themselves at bars, sporting events and weddings — ...

Big box retailers may have had the secret to combatting online retailers all along: instant gratification. A new study from Columbia Busine...

Consumers love a sale. In fact, when asked what makes a sale appealing, most simply say, “The price was good.” But this answer fails to ack...

If presented with looking at an image or reading a paragraph describing the same product, consumers often prefer the visual option. However...