Friday, March 4, 2011

2011 Trends

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FMCG Social Media Strategies

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Thursday, March 3, 2011

Interactive Window Shopping


22, Rue de la Paix - La Vitrine from Marcel on Vimeo.o
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Tuesday, March 1, 2011

More Double-Digit Growth Ahead For Online Retail In US And Western Europe


Online retail in both the US and Western Europe will continue on a double-digit growth trajectory over the next five years, according to two new forecasts released today by Forrester Research, Inc. Both US and European online retail will grow at a 10 percent compound annual growth rate (CAGR) from 2010 to 2015, reaching $279 billion and €134 billion, respectively, in 2015. The forecasts include business-to-consumer sales excluding travel and financial services. The European forecast encompasses 17 Western European nations and includes a category-by-category breakdown of online retail across these markets.
"The online retail market in both the US and Western Europe remains strong, despite the challenging economy," said Forrester Vice President and Research Director Patti Freeman Evans. "In fact, with consumer purchasing behavior returning to normal, US web sales in 2010 actually accelerated over 2009 compared with the prior year, growing 12.6 percent. In Europe, very strong growth in 2010 was fueled by new online buyers and higher spend per capita on the demand side, as well as the launch of transactional websites by established offline players."



Retailers are supporting consumers' increasing use of the Web in the US, helping to drive growth with new business models, such as flash sales and group buying, as well as improved merchandising to provide a broad selection of products available online. However, this growth comes at the expense of brick-and-mortar stores, as consumers increasingly spend on the Web, especially during critical shopping days such as Cyber Monday.


In Western Europe, the online retail market grew 18 percent from 2009 to 2010 and is projected to grow 13 percent from 2010 to 2011, but growth rates will then slow as the market matures and buyer penetration begins to level off. By 2015, 68 percent of online adults will have made a purchase online; however, northern European countries will see 80 percent or more of their online population buying on the web, versus less than 50 percent in southern countries.


"Forrester's US and Western Europe online retail forecasts, in conjunction with the previously released Asia Pacific online retail forecasts and the upcoming Latin America online retail forecast, demonstrate Forrester’s global forecasting abilities," said Vice President and Practice Leader of Forrester’s Market Insights team Jill Chiara. "Together, these Forecasts provide a robust view of the global retail customer, helping companies worldwide to strategize for current and future retail markets."o
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Full Bladder, Better Decisions? Controlling Your Bladder Decreases Impulsive Choices

What should you do when you really, REALLY have to “go”? Make important life decisions, maybe. Controlling your bladder makes you better at controlling yourself when making decisions about your future, too, according to a study to be published in Psychological Science, a journal of the Association for Psychological Science.
Sexual excitement, hunger, thirst—psychological scientists have found that activation of just one of these bodily desires can actually make people want other, seemingly unrelated, rewards more. Take, for example, a man who finds himself searching for a bag of potato chips after looking at sexy photos of women. If this man were able to suppress his sexual desire in this situation, would his hunger also subside? This is the sort of question Mirjam Tuk, of the University of Twente in the Netherlands, sought to answer in the laboratory.
Tuk came up with the idea for the study while attending a long lecture. In an effort to stay alert, she drank several cups of coffee. By the end of the talk, she says, “All the coffee had reached my bladder. And that raised the question: What happens when people experience higher levels of bladder control?” With her colleagues, Debra Trampe of the University of Groningen and Luk Warlop of the Katholieke Universiteit Leuven, Tuk designed experiments to test whether self-control over one bodily desire can generalize to other domains as well.
In one experiment, participants either drank five cups of water (about 750 milliliters), or took small sips of water from five separate cups. Then, after about 40 minutes—the amount of time it takes for water to reach the bladder—the researchers assessed participants’ self-control. Participants were asked to make eight choices; each was between receiving a small, but immediate, reward and a larger, but delayed, reward. For example, they could choose to receive either $16 tomorrow or $30 in 35 days.
The researchers found that the people with full bladders were better at holding out for the larger reward later. Other experiments reinforced this link; for example, in one, just thinking about words related to urination triggered the same effect.
“You seem to make better decisions when you have a full bladder,” Tuk says. So maybe you should drink a bottle of water before making a decision about your stock portfolio, for example. Or perhaps stores that count on impulse buys should keep a bathroom available to customers, since they might be more willing to go for the television with a bigger screen when they have an empty bladder.
The results were a little surprising from a theoretical point of view; a lot of research in psychology has supported the concept of “ego depletion”—that having to restrain yourself wears out your brain and makes it harder to exert self-control over something else. But Tuk says this seems to work in a different way, maybe because bladder control is largely an automatic, unconscious process.
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Paying the Price for Recession

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More Double-Digit Growth Ahead For Online Retail In US And Western Europe


Online retail in both the US and Western Europe will continue on a double-digit growth trajectory over the next five years, according to two new forecasts released today by Forrester Research, Inc. Both US and European online retail will grow at a 10 percent compound annual growth rate (CAGR) from 2010 to 2015, reaching $279 billion and €134 billion, respectively, in 2015. The forecasts include business-to-consumer sales excluding travel and financial services. The European forecast encompasses 17 Western European nations and includes a category-by-category breakdown of online retail across these markets.
"The online retail market in both the US and Western Europe remains strong, despite the challenging economy," said Forrester Vice President and Research Director Patti Freeman Evans. "In fact, with consumer purchasing behavior returning to normal, US web sales in 2010 actually accelerated over 2009 compared with the prior year, growing 12.6 percent. In Europe, very strong growth in 2010 was fueled by new online buyers and higher spend per capita on the demand side, as well as the launch of transactional websites by established offline players."



Retailers are supporting consumers' increasing use of the Web in the US, helping to drive growth with new business models, such as flash sales and group buying, as well as improved merchandising to provide a broad selection of products available online. However, this growth comes at the expense of brick-and-mortar stores, as consumers increasingly spend on the Web, especially during critical shopping days such as Cyber Monday.


In Western Europe, the online retail market grew 18 percent from 2009 to 2010 and is projected to grow 13 percent from 2010 to 2011, but growth rates will then slow as the market matures and buyer penetration begins to level off. By 2015, 68 percent of online adults will have made a purchase online; however, northern European countries will see 80 percent or more of their online population buying on the web, versus less than 50 percent in southern countries.
"Forrester's US and Western Europe online retail forecasts, in conjunction with the previously released Asia Pacific online retail forecasts and the upcoming Latin America online retail forecast, demonstrate Forrester’s global forecasting abilities," said Vice President and Practice Leader of Forrester’s Market Insights team Jill Chiara. "Together, these Forecasts provide a robust view of the global retail customer, helping companies worldwide to strategize for current and future retail markets."o
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