Support Service Robots Showing Social Support
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This post is about robots serving restaurant diners. I realize few of you
are currently running that kind of restaurant or are dining these days in
restaur...
Sunday, May 8, 2011
Social Media Ad Spending to Reach $8.3 Billion in 2015
Social media advertising revenues will grow from $2.1 billion in 2010 to $8.3 billion in 2015, representing a compound annual growth rate of 31.6 percent, according to BIA/Kelsey’s U.S. Local Media Annual Forecast (2010-2015).
BIA/Kelsey, adviser to companies in the local media space, defines social media advertising as money spent on advertising formats across social networks. Currently, the predominant ad format is display, spending on which the firm expects will increase from $2.1 billion in 2010 to $7.7 billion in 2015 (CAGR: 30.4 percent). Though revenues for non-display ad formats, such as Twitter’s “promoted products,” are minimal at present, BIA/Kelsey anticipates there will be a number of format developments beyond display, and expects the social non-display segment to grow from zero in 2010 to $600 million in 2015 (CAGR: 65 percent).
“It’s no surprise that Facebook commands a dominant share of all social ad impressions served and ad revenues generated,” said Jed Williams, analyst and program director of BIA/Kelsey’s Social Local Media practice. “As the social market leader, it already serves the most display ad impressions of any digital company, surpassing both Yahoo and Google. We fully expect Facebook to increase both impression share and ad revenue, as buyer awareness accelerates and creative formatting and targeting improve to optimize performance.”
BIA/Kelsey’s definition of social media advertising does not encompass virtual goods and rewards, social gaming, social commerce or social marketing.
“Over the next few years, social media factors will become a core element of various ad networks, which will in turn drive increased advertiser spending and innovation,” said Andrew Shotland, associate program director, Social Local Media and proprietor of LocalSEOGuide.com. The market is ripe for a ‘social AdSense’ and we expect to see a number of players pushing this model in the future.”
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Social Media Ad Spending to Reach $8.3 Billion in 2015
Friday, May 6, 2011
Who knows you best? Not you, say psychologists
Know thyself. That was Socrates’ advice, and it squares with conventional wisdom. “It’s a natural tendency to think we know ourselves better than others do,” says Washington University in St. Louis assistant professor Simine Vazire.
But a new article by Vazire and her colleague Erika N. Carlson reviews the research and suggests an addendum to the philosopher’s edict: Ask a friend. “There are aspects of personality that others know about us that we don’t know ourselves, and vice-versa,” says Vazire. “To get a complete picture of a personality, you need both perspectives.” The paper is published in Current Directions in Psychological Science, a journal of the Association for Psychological Science.
It’s not that we know nothing about ourselves. But our understanding is obstructed by blind spots, created by our wishes, fears, and unconscious motives—the greatest of which is the need to maintain a high (or if we’re neurotic, low) self-image, research shows. Even watching ourselves on videotape does not substantially alter our perceptions—whereas others observing the same tape easily point out traits we’re unaware of.
Not surprisingly, our intimates and those who spend the most time with us know us best. But even strangers have myriad cues to who we are: clothes, musical preferences, or Facebook postings. At the same time, our nearest and dearest have reasons to distort their views. After all, a boorish spouse or bullying child says something to the other spouse or parent. “We used to collect ratings from parents – and we’ve mostly stopped, because they’re useless,” notes Vazire. What such data would show: Everyone’s own child is brilliant, beautiful, and charming.
Interestingly, people don’t see the same things about themselves as others see. Anxiety-related traits, such as stage fright, are obvious to us, but not always to others. On the other hand, creativity, intelligence, or rudeness is often best perceived by others. That’s not just because they manifest themselves publicly, but also because they carry a value judgment—something that tends to affect self-judgment. But the world is not always the harsher critic. Others tend to give us higher marks for our strengths than we credit ourselves with.
Why doesn’t all this information add up to better personal and mutual understanding? People are complex, social cues are many, perceptions of others are clouded by our own needs and biases, studies show. Plus, the information isn’t easy to access. “It’s amazing how hard it is to get direct feedback,” Vazire notes, adding that she isn’t advocating brutal frankness at any cost. There are good reasons for reticence.
The challenge, then, is to use such knowledge for the good. “How can we give people feedback, and how can that be used to improve self-knowledge?” Vazire asks. “And how do we use self-knowledge to help people be happier and have better relationships?”
The first answer to these questions may be the most obvious, but not the easiest to practice: Listen to others. They may know more than you do—even about yourself.
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Who knows you best? Not you, say psychologists
Wednesday, May 4, 2011
Tuesday, May 3, 2011
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