Jess Cartner-Morley, writer, wrote a letter to her once-favourite retailer Top Shop explaing why she wanted to break up their relationshop and UK Guardian newsletter published it.
This could be seen as a parallell to the "Bring the love back"-campaign that I mentioned in a previous posting.
For a unsatisfied customer breaking up is not hard to do...Read her letter here.o
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Size Up Value in Showing Body Size Diversity
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Past consumer behavior studies have concluded that women are motivated to
purchase items modeled by people who are somewhat thinner than they
themselves ar...
Fall inte i fällorna!
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När jag nyligen skrev om det seminarium som Adrew Tindall, Les Binet och
Sarah Carter höll vid årets Cannes Lions kom jag att tänka på en bok som
Les Binet...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...