Two short clips on how to make media relevant by delivering more than information. The first one concentrates on train travel, while the second one shows how to integrate media and information into the home and everyday environment.
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Tease Out Sales by Teasing Consumers
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Consumers relate better to brands which kid around. Gentle humor stimulates
connection. But what about humor which consists of teasing the consumer?
Resear...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...