Two short clips on how to make media relevant by delivering more than information. The first one concentrates on train travel, while the second one shows how to integrate media and information into the home and everyday environment.
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Dig Into Best Digital Display Practices
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Digital signage—electronic screens showing video ads to shoppers in a
retail store—increased likelihood of purchasing the advertised items by an
average of...
Effektivitet = ett hot mot effekt
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Många har ett alldeles för smalt fokus på ROI, sa Les Binet när han nyligen
talade på ett intressant WARC-webbinarium om mediestrategier. Tillsammans
med W...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...