"We have launched an app, and now we will always be in our customers smartphones" are typical thinking of todays marketing professionals. This might not necessarily be the case. Localytics, a software company, has conducted a study showing that 26% of apps are only opened once after download.o
A Dutch trade body fills exam gyms with plants, betting greenery calms
nerves
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[image: A school gymnasium set up for exams, with rows of wooden desks
facing a dense wall of tropical plants, ferns, and white flowers banked
beneath a b...