"We have launched an app, and now we will always be in our customers smartphones" are typical thinking of todays marketing professionals. This might not necessarily be the case. Localytics, a software company, has conducted a study showing that 26% of apps are only opened once after download.o
Government-backed savings accounts could let Brazilians profit from their
digital data
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[image: A fingerprint surrounded by zeroes and ones, representing personal
digital data]
Brazil's public IT company Dataprev has partnered with DrumWave ...