"We have launched an app, and now we will always be in our customers smartphones" are typical thinking of todays marketing professionals. This might not necessarily be the case. Localytics, a software company, has conducted a study showing that 26% of apps are only opened once after download.o
Lidl cuts cartoon marketing from low-nutrition products
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[image: Lidl's chocolate milk packaging before and after cartoon dog is
removed]
In Spain, Lidl is taking a significant step in the battle against childh...