Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Discount Discounting for Stigmatized
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A discounted price on products linked to a stigmatized identity is
perceived as insulting by consumers who have that stigmatized identity.
This findin...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...