Pop-up retailing has been around for almost 10 years now and can be considered an established way of doing business. Below you can find a discussion on how the successful players have used this tool and how it fits in a multichannel strategy.
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Dialing into nostalgia, Nokia's latest launch sells out in two days in China
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[image: Image of yellow Nokia 3210. Shown on its display is the game Snake]
Earlier this month, Nokia launched an all-new 3210 4G feature phone,
coincidi...