Sunday, October 3, 2010

Achieving High Performance in the Fashion Industry




Accenture analyzed fashion companies across five key metrics of our High Performance Business methodology—profitability, growth, positioning for the future, longevity and consistency—over three and five years. The high performers are a global mix of apparel retailers, brands and accessories companies.

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Saturday, October 2, 2010

Creative Guerilla Campaign

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What I have learned



By Ben Malbono
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Friday, October 1, 2010

Power Posing

Humans and other animals express power through open, expansive postures, and they express powerlessness through closed, contractive postures. But can these postures actually cause power? The results of this study confirmed our prediction that posing in high-power nonverbal displays (as opposed to low-power nonverbal displays) would cause neuroendocrine and behavioral changes for both male and female participants: High-power posers experienced elevations in testosterone, decreases in cortisol, and increased feelings of power and tolerance for risk; low-power posers exhibited the opposite pattern. In short, posing in displays of power caused advantaged and adaptive psychological, physiological, and behavioral changes, and these findings suggest that embodiment extends beyond mere thinking and feeling, to physiology and subsequent behavioral choices. That a person can, by assuming two simple 1-min poses, embody power and instantly become more powerful has real-world, actionable implications.

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The Lempert Report

Phil Lempert's 5-minute Marketing Analysis, Issues & Trends and the impact on the food and retail environments.

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The 2011 Trend Predictions start rolling in...

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Innovation Inspiration

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