Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Ett rejält tillskott till Platinaakademien
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Vid årets Guldäggsgala delades som vanligt också Platinaägget ut. Inte till
en kreatör, inte ens till ett kreatörsteam, utan till ett helt kollektiv:
Regik...
Think Peanuts for Probabilistic Promotions
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Shoppers are attracted by uncertainty about what they’ll pay for an item if
the risk isn’t a big deal. That’s a description of findings from
researche...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...