Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Spend Consideration on Money versus Points
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Many customer loyalty programs allow a member to use accumulated points to
acquire items which also could be purchased from the marketer with money.
Resear...
Är det förmågan eller möjligheten som fattas?
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I kulturdelen i dagens DN har skribenten Saga Cavallin ondgjort sig över
att, som hon menar, ”Reklammakarnas skrivförmåga tycks ha nått all time
low”. Som ...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...