Australian men rescued from metrosexual lifestyles - the cure? Beer of course!

This ad is a follow up for the print campaign of last year.

Australian males seem to want to be...eh...males.o

Australian men rescued from metrosexual lifestyles - the cure? Beer of course!

Why innovation matters

Read Mark Earls great blog here.o

Why innovation matters

Target Stores To Be First Retailer Of Facebook Credits Gift Cards

Facebook Credits gift cards launch at Target stores nationwide on Sept. 5




While Facebook is free and always will be, Facebook Credits are an easy and convenient way for people to buy digital goods in more than 150 popular social games and applications offered by independent developers on Facebook. The newly-launched Facebook Credits gift cards will be an ideal gift this holiday season for those who enjoy playing social games on Facebook.


“At Target we strive to delight our guests with exciting, new products every day, so we’re thrilled to be the first retailer to sell Facebook Credits gift cards,” said Mark Schindele, senior vice president, merchandising, Target. “With social gaming becoming increasingly popular, Facebook Credits gift cards provide an easy and convenient option for Target guests to purchase virtual goods.”

Facebook Credits gift cards will be available at Target stores nationwide and on Target.com beginning Sept. 5, in increments of $15, $25 and $50. The $15 Facebook Credits gift card has been created exclusively for Target.

More than 200 million people play games on Facebook each month. Unlike most traditional games, social games on Facebook are free. Players can elect to purchase virtual goods or enhancements to their game experience. Facebook Credits are accepted by many of the leading games on Facebook, including Zynga’s FarmVille and Mafia Wars; CrowdStar’s Happy Aquarium; PopCap Games’ Bejeweled Blitz; Playdom’s City of Wonder; and EA SPORTS FIFA Superstars from Playfish.

“One of Facebook’s goals is to create a great place for games – both for people who love to play and the developers that create fun and engaging social experiences,” said Dan Rose, vice president of partnerships and platform marketing at Facebook. “Gift cards are easy to use and very popular. We’re looking forward to launching in Target stores and giving people the ability to purchase Facebook Credits for their own use or to give as gifts to their friends and family.”

According to Inside Network*, Americans will spend more than $1.6 billion in 2010 on virtual goods and social gaming. First offered in May 2009, Facebook Credits is a safe and easy to use virtual currency for games and applications available on Facebook.o

Target Stores To Be First Retailer Of Facebook Credits Gift Cards

Consumer Influenced Labels

Consumer interaction and brand/consumer co-operation in order to achive increased loyalty is a major trend. Read an interesting article from Media Post here.o

Consumer Influenced Labels

Red is Power

Read is the ultimate power colour according to research, and can unleash attraction, otherwise not present. Rochester reports:

"Simply wearing the color red or being bordered by the rosy hue makes a man more attractive and sexually desirable to women, according to a series of studies by researchers at the University of Rochester and other institutions. And women are unaware of this arousing effect.

The cherry color's charm ultimately lies in its ability to make men appear more powerful, says lead author Andrew Elliot, professor of psychology at the University of Rochester. "We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it's this high-status judgment that leads to the attraction," Elliot says."

Read the study here.

Previous research indicates shows that this is also a fact regarding male attraction to women. Read this article from 2008 to learn more.o

Red is Power

Online Shopping and the Problem with Pictures

What if the thing that gets online shoppers to buy a product is also the thing that makes them dissatisfied with the product when it arrives? Read the interesting post by Jacqueline (Jax) Conard here.o

Online Shopping and the Problem with Pictures

Luring shoppers with new technology

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Luring shoppers with new technology