Consumer interaction and brand/consumer co-operation in order to achive increased loyalty is a major trend. Read an interesting article from Media Post here.o
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Fizz Fizz to Generate Effectiveness Perception
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“Plop, plop, fizz, fizz, oh what a relief it is,” the jingle hitting the
airwaves in 1975 has been credited with doubling sales of sponsor
Alka-Seltzer. Th...
Till minne av Mats Dafnäs
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Ännu en av dem som bidragit till reklam- och kommunikationssektorns
utveckling är borta. För knappt två veckor sedan gick Mats Dafnäs bort till
följd av AL...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...