Uniqlos new campaign allows consumers to influence the price by sreading the news of any product featured in the campaign. The more tweets, the more buzz, and the lower the price. A win-win!
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Discount Discounting for Stigmatized
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A discounted price on products linked to a stigmatized identity is
perceived as insulting by consumers who have that stigmatized identity.
This findin...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...