On how increasing numbers of choices can confound actual purchase decisions:
On how we make comparisons only based on the options intuitively available to us, and how similar options impact decisions in unexpected ways:
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Posts
Antidote to housing crisis and urban sprawl? 800 apartments over a Costco
in downtown LA
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[image: Artist's rendition of a residential complex over a Costco store in
South LA]
As some of the most destructive fires in California's history ravage...
