Dan Ariely is a professor and behavioral economist whose work studying decision making has taken him from MIT to Duke University.
On how increasing numbers of choices can confound actual purchase decisions:
Shiseido launches mood-regulating mist to tackle ‘stress odor’ (no, it’s
not a deodorant)
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[image: Two small bottles of Stress G Harmonizer spray]
The new Stress G Harmonizer mist, launched through Shisheido's innovation
program Fibona, address...