Dan Ariely is a professor and behavioral economist whose work studying decision making has taken him from MIT to Duke University.
On how increasing numbers of choices can confound actual purchase decisions:
On how we make comparisons only based on the options intuitively available to us, and how similar options impact decisions in unexpected ways:
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Dialing into nostalgia, Nokia's latest launch sells out in two days in China
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[image: Image of yellow Nokia 3210. Shown on its display is the game Snake]
Earlier this month, Nokia launched an all-new 3210 4G feature phone,
coincidi...