Dan Ariely is a professor and behavioral economist whose work studying decision making has taken him from MIT to Duke University.
On how increasing numbers of choices can confound actual purchase decisions:
In Relooted, gamers plan the perfect heist to reclaim Africa’s stolen
artifacts
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[image: A dynamic scene from the game Relooted shows a group of characters
mid-heist, running through a corridor. The central character clutches a
traditi...