Femvertise for Brand Empowerment
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Femvertising is advertising perceived as promoting gender equality and as
challenging stereotypical portrayals of women as primarily caregivers,
decorative...
Wednesday, December 15, 2010
Anatomy of a shopping spree: Pretty things make us buy more
With the holidays fast approaching and consumers in full shopping mode, new research shows a single luxury item purchase can lead to an unintended shopping spree. Read the full article from Science Daily by clicking here. Read the resarch paper by clicking here.o