There are many ways in which the provision of social support can be ineffective. Recent research suggests that the benefits of support may be maximized when it is provided invisibly. What remains unknown, however, is whether invisible support reflects the skillful behavior of support providers or recipients’ blissful unawareness, as well as how invisible support is delivered during spontaneous social interactions. We hypothesized that both providers’ skillful behavior and recipients’ unawareness are necessary for invisible support to be effective, and we sought to document what effective invisible support looks like. Eighty-five couples engaged in a videotaped support interaction in the lab. Support recipients whose partners provided more invisible practical and emotional support (coded by observers) but who reported receiving less support experienced the largest preinteraction-to-postinteraction declines in negative emotions. In the case of practical invisible support, the combination of more support and less awareness of that support also predicted increases in self-efficacy. These results indicate that invisible support is a dyadic phenomenon.
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Fizz Fizz to Generate Effectiveness Perception
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“Plop, plop, fizz, fizz, oh what a relief it is,” the jingle hitting the
airwaves in 1975 has been credited with doubling sales of sponsor
Alka-Seltzer. Th...
Till minne av Mats Dafnäs
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Ännu en av dem som bidragit till reklam- och kommunikationssektorns
utveckling är borta. För knappt två veckor sedan gick Mats Dafnäs bort till
följd av AL...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...
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