There are many ways in which the provision of social support can be ineffective. Recent research suggests that the benefits of support may be maximized when it is provided invisibly. What remains unknown, however, is whether invisible support reflects the skillful behavior of support providers or recipients’ blissful unawareness, as well as how invisible support is delivered during spontaneous social interactions. We hypothesized that both providers’ skillful behavior and recipients’ unawareness are necessary for invisible support to be effective, and we sought to document what effective invisible support looks like. Eighty-five couples engaged in a videotaped support interaction in the lab. Support recipients whose partners provided more invisible practical and emotional support (coded by observers) but who reported receiving less support experienced the largest preinteraction-to-postinteraction declines in negative emotions. In the case of practical invisible support, the combination of more support and less awareness of that support also predicted increases in self-efficacy. These results indicate that invisible support is a dyadic phenomenon.
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Spend Consideration on Money versus Points
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Many customer loyalty programs allow a member to use accumulated points to
acquire items which also could be purchased from the marketer with money.
Resear...
Är det förmågan eller möjligheten som fattas?
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I kulturdelen i dagens DN har skribenten Saga Cavallin ondgjort sig över
att, som hon menar, ”Reklammakarnas skrivförmåga tycks ha nått all time
low”. Som ...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...
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