A very down to earth approach on branding from Todd Carmichael, owner of Coffee shop La Colombe Torrefaction: Expect you brand to act and behave like a decent person!
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Since nobody reads car owner's manuals, Audi merged theirs with seven
novellas
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[image: A spread from one of Audi's Novelas de Manual, showing highlighted
words]
Spotted by: Liesbeth den Toom