Effektivitet = ett hot mot effekt
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Många har ett alldeles för smalt fokus på ROI, sa Les Binet när han nyligen
talade på ett intressant WARC-webbinarium om mediestrategier. Tillsammans
med W...
Thursday, May 3, 2012
A Day Made of Glass
My book project, "Retailomania - The End Of The Retail World As We Know It", might sound just a bit exaggerated, but as you examine the possibilities of not yet launched technologies, it actually could be an understatement. Below is an ad from Corning showing the vision of a future where photovoltaic glass is a part of our everyday life. Retail plays a small role in this particular clip but anyone can imagine the possibilities with this material:
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