Magnus Ohlsson Retail Management AB is a retail consultant company working with strategy, operations and management issues. Magnus Ohlsson has a long history within retail as a store manager, region manager, property manager, communication & interior design manager, marketing director and CEO from several retailers. Add to that several years as a consultant along with experience from the board room in five branches.

The bottom line in retail is the collected result of every single visitor choice of a store and a brand, how many visitors that can be converted into customers and how much the store can get out of each customers wallet. The mission of each retailer is to optimize every single step and to create a loyalty that makes customers coming back again and again. This is the difference between winners and losers in retail and the fundamental model where all commercial project begins.