In Mooresville, NC, a billboard has been erected that, during certain periods, emits the smell of grilling steak, that according to ScentAir (the company that deisgned the solution) smells like “a blend of black pepper and kind of a charcoal grilling smell…It smells like grilled meat with a nice pepper rub on it.”
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Number Food Health Characteristics
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Why did a group of consumers who were told, “This bottle of olive oil is
made from the extract of 80 ounces of olives. It is a valuable addition to
your he...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...