A recession in the eurozone seems imminent, if not already here. It´s time to look back and see what it use to mean, but at the same time look forward at the possibilities ahead. And, of course keep working with what you have today...
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Ett rejält tillskott till Platinaakademien
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Vid årets Guldäggsgala delades som vanligt också Platinaägget ut. Inte till
en kreatör, inte ens till ett kreatörsteam, utan till ett helt kollektiv:
Regik...
Think Peanuts for Probabilistic Promotions
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Shoppers are attracted by uncertainty about what they’ll pay for an item if
the risk isn’t a big deal. That’s a description of findings from
researche...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...