A very down to earth approach on branding from Todd Carmichael, owner of Coffee shop La Colombe Torrefaction: Expect you brand to act and behave like a decent person!
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Tease Out Sales by Teasing Consumers
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Consumers relate better to brands which kid around. Gentle humor stimulates
connection. But what about humor which consists of teasing the consumer?
Resear...
Fall inte i fällorna!
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När jag nyligen skrev om det seminarium som Adrew Tindall, Les Binet och
Sarah Carter höll vid årets Cannes Lions kom jag att tänka på en bok som
Les Binet...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...