o
”Naughty, naughty marketers!”
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Det finns mängder av studier om hur man får bäst effekt reklamen. Väl
underbyggda, lättillgängliga och konkret presenterade resultat. Ändå gör
många preci...
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Our own social status influences the way our brains respond to others of higher or lower rank, according to a new study reported online ... -
A new study in the Journal of Consumer Research found that ads featuring beauty products actually lower female consumers’ self-esteem. “... -
Retail trends 2013 from MAgnus Ohlsson
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Social networks are commonplace in this day and age, and how we fit in may depend on anything from political affiliation, to religion, to e...
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In Mooresville, NC, a billboard has been erected that, during certain periods, emits the smell of grilling steak, that according to ScentAir...
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A recession in the eurozone seems imminent, if not already here. It´s time to look back and see what it use to mean, but at the same time lo...
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Big box retailers may have had the secret to combatting online retailers all along: instant gratification. A new study from Columbia Busine...
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Consumers love a sale. In fact, when asked what makes a sale appealing, most simply say, “The price was good.” But this answer fails to ack...
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The SoDA Report (Volume 2, 2013) from SoDA
Recommended reading
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This vibe-coded tool tells dog owners when pavement is too hot for paws - [image: A Shiba Inu on a leash walks across a sunlit asphalt crosswalk in New York City, with a yellow NYC taxi van parked in the background] Pawmometer ...
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Summon Sisyphus Influence - After reviewing the large body of past research on how people choose which charities to contribute to, researchers at University of Leeds, Singapore Manage...
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This blog has permanently moved to StefanEngeseth.com - This blog has permanently moved to StefanEngeseth.com (it will no longer be updated here). The post This blog has permanently moved to StefanEngeseth.com...
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The Resting Animal Collection - The resting animals are inspired by a series of research interviews we made with people about their objects in their homes. We found that many interesting ...
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Immersive dream adventures for hospitalized children - [image: stjude-children-virtualreality-immersive-360]As part of St Jude Dream Adventures, kids at the research hospital can experience real-time, immersi...
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