These Execs Share Their Thoughts on What Helped Make Them Successful and What Challenges They Face
Tara Comonte, chief operating officer-chief financial officer, Mediabrands
Lauren Hobart, CMO-sparkling brands, PepsiCo
Kathy O'Brien, VP-personal care marketing for North America, Unilever
Maureen Sullivan, senior VP-brand and marketing partnerships, AOL
Beth Waxman Arteta, group business director, JWT, New York
Indulge in Group Nostalgia - When you stimulate within your shoppers fond memories of the past, they’ll yearn to eat candies and cakes with close friends. The explanation for this stra...