These Execs Share Their Thoughts on What Helped Make Them Successful and What Challenges They Face
Tara Comonte, chief operating officer-chief financial officer, Mediabrands
Lauren Hobart, CMO-sparkling brands, PepsiCo
Kathy O'Brien, VP-personal care marketing for North America, Unilever
Maureen Sullivan, senior VP-brand and marketing partnerships, AOL
Beth Waxman Arteta, group business director, JWT, New York
Cap Off Profits with Endcap Impetus - Few among successful retailers ignore the selling appeal of endcaps—displays of products at the end of an aisle on a shelf or rack perpendicular to the ais...