"By now, we all know that we live in a world in which word-of-mouth rules. The recommendation of a friend or family member outweighs anything a brand may have to say for itself.
As a result, marketers from around the world are racing to measure the degree in which their customers, and the market at large, is likely to recommend them. And, more importantly, what they should do to be more liked in the social media space that is called my kitchen. "
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Crush Close Ones with Schadenfreude - There are consumer motivations which consumers might be ashamed to acknowledge to others. Among those motivations is what is called schadenfreude, which me...