"If you want to know what people like us will do tomorrow, you look at what teenagers are doing today," Facebook COO Sheryl Sandberg told the audience at Nielsen's Consumer 360 conference last Tuesday. Only 11% of teenagers is using email today. Instead they use sms and social media...
And she is not alone. Wall Street Journal wrote this less then a year ago.
In April The Radicati Group, Inc. said this
"A new study from the Radicati Group, Inc., brings together key statistics and forecasts for Email, Instant Messaging, Social Networking and Wireless Email. It includes data on business and consumer email accounts, user demographics, on-premises and hosted email, geographic distribution of user accounts, email accounts by business size and vertical industry, daily email traffic per user, email storage requirements, volume and cost of spam and viruses, social networking use by business and consumer users, instant messaging and wireless email use.
The number of worldwide email accounts is projected to increase from over 2.9 billion in 2010, to over 3.8 billion by 2014. However, Social Networking currently represents the fastest growing communication technology among both consumers and business users, with over 2.1 billion accounts in 2010 which are projected to grow to over 3.6 billion accounts by 2014.
Instant Messaging (IM) is also growing in popularity with both corporate and consumer users, we estimate that there will be nearly 2.4 billion IM accounts worldwide in 2010, growing to just over 3.5 billion by 2014."o
Indulge in Group Nostalgia - When you stimulate within your shoppers fond memories of the past, they’ll yearn to eat candies and cakes with close friends. The explanation for this stra...