This video tracks the biometric response of viewers to the BP “Apology” ad, and is published by Innerscope. Viewer engagement (mens engagement-blue line, womens red) is determined by heart rate, sweat, and other biometric measures. Low levels, the firm says, indicate low viewer engagement and/or a negative reaction.:
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Verbalize Victimization to Reduce Censorship
-
How can Americans—citizens of a nation which enshrines the right to free
speech in its very constitution—criticize somebody who lies by yelling,
“Fire!,” i...
Fall inte i fällorna!
-
När jag nyligen skrev om det seminarium som Adrew Tindall, Les Binet och
Sarah Carter höll vid årets Cannes Lions kom jag att tänka på en bok som
Les Binet...
The Resting Animal Collection
-
The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...