This video tracks the biometric response of viewers to the BP “Apology” ad, and is published by Innerscope. Viewer engagement (mens engagement-blue line, womens red) is determined by heart rate, sweat, and other biometric measures. Low levels, the firm says, indicate low viewer engagement and/or a negative reaction.:
Other coverage of this video here and here.o
Always try to walk carefully towards a YES instead Of running recklessly in to a NO! - Always try to walk carefully towards a YES instead Of running recklessly in to a NO! Per Östling. Quote with permission.