This video tracks the biometric response of viewers to the BP “Apology” ad, and is published by Innerscope. Viewer engagement (mens engagement-blue line, womens red) is determined by heart rate, sweat, and other biometric measures. Low levels, the firm says, indicate low viewer engagement and/or a negative reaction.:
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Support with Gift Over Gab
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A client or business associate who is emotionally distraught because of
some problem in their life isn’t in the best mood for fruitful transactions
with yo...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...