Thursday, July 22, 2010

Biometric responses

This video tracks the biometric response of viewers to the BP “Apology” ad, and is published by Innerscope. Viewer engagement (mens engagement-blue line, womens red) is determined by heart rate, sweat, and other biometric measures. Low levels, the firm says, indicate low viewer engagement and/or a negative reaction.:

Other coverage of this video here and here.o