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Posts
Dress to Press Persuasion
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As a rule, people resist being sold. They love to buy, but hate sales
pressure. Succumbing to persuasion pitches implies you’ve allowed your
weaknesses to ...
Sunday, January 23, 2011
The IKEA Layout, a Tool To Make People Buy More Than Planned
Professor Alan Penn describes the way that architects use space to sell you things, showing how space creates patterns of movement, bringing you into contact with goods. In IKEA though, the story gets more interesting, here the designers deliberately set out to confuse you, drawing you into buying things that are not on your shopping list. You can also down load Penn´s research paper by clicking here. If layouts interest you, click here to read an earlier post on how to create effective store layouts.
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