Professor Alan Penn describes the way that architects use space to sell you things, showing how space creates patterns of movement, bringing you into contact with goods. In IKEA though, the story gets more interesting, here the designers deliberately set out to confuse you, drawing you into buying things that are not on your shopping list. You can also down load Penn´s research paper by clicking here. If layouts interest you, click here to read an earlier post on how to create effective store layouts.
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Vibrate Shoppers into Purchase Excitement
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When seeking desire fulfillment, a gently vibrating massage often brings
bonus pleasure. A set of University of St. Gallen studies applies that
truth ...
Effektivitet = ett hot mot effekt
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Många har ett alldeles för smalt fokus på ROI, sa Les Binet när han nyligen
talade på ett intressant WARC-webbinarium om mediestrategier. Tillsammans
med W...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...
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