Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Donate Positive & Negative Right for Charity
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Marketers soliciting charitable contributions via emotional appeals need to
determine the optimal blend of positive and negative in campaigns. How much
to ...
Cracking the Swedish innovation code!
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In her magical speech at TEDWomen, does anyone else believe that Margaret
Heffernan explained why Swedes are so innovative? She does mention ”fika”
to be...
Back to basics
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Punkt. has released a second mobile phone called MP 02, once again designed
by Jasper Morrison. Like its predecessor, it’s a simple mobile phone for
callin...