"In deep sorrow, I certify that my
beloved wife has died at the birth of a
magnificent male children, for which I also
looking for a good nanny, which is guaranteed
Good pay and employment until I found
a new wife, who shall be living happy
and may not be over 30 years old and
hold 10 000 dollars, a sum which I
intend to invest in my reputed
shop for household items located at
79: th street, which right now has an
ongoing sale of porcelain goods to
record low prices. "
Advertisement in the New York Sun around 1920o
Go Intense with Threatened Shoppers - If your shoppers seem unsure of themselves, up the intensity in what you present them. Bolder claims of purchase benefits, more expressive gestures, larger...