According to a new article in Journal of Marketing Research:
"Relaxed consumers think products are worth more than less–relaxed consumers because relaxed individuals tend to think about the value of products at a more abstract level. For example, when bidding for the camera, relaxed participants focused more on what the camera would enable them to do (e.g., collect memories) and how desirable and advantageous it was to own it, whereas the less–relaxed participants focused more on the concrete features of the camera itself (e.g., the number of megapixels it had, the shutter speed)."
Download the article by clicking here.
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När till och med platinan fick guldkant
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Guldäggsgalan fick sitt nuvarande format 2022 och jag hoppas man håller
fast vid den fortsättningsvis. Det räcker att putsa lite på detaljerna, men
inte me...