Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Orient Causation Consistently
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Suppose you operate a store which offers two nutritional supplements to
shoppers, with each supplement claiming on the label to amp up a sense of
calmness....
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...