Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Cover Cost Per Wear with Fashion Shoppers
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High fashion inevitably clashes with high sustainability. Fashion is, by
definition, fleeting, not sustainable. From this perspective, the term
“fast fashi...
Platinaakademin decimeras
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Inom loppet av några veckor har tre av Platinaakademiens medlemmar lämnat
oss. Tre av reklambranschens stora. Först Sven-Olof Bodenfors (som fick
Platinaäg...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...