RETAILOMANIA: The Rational Consumer

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Monday, May 6, 2013

The Rational Consumer

Does the rational consumer exist, or is shopping just a result of chemical reactions?

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The Rational Consumer

Upplagd av Magnus Ohlsson kl. 7:31 AM

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Magnus Ohlsson: Sweden; Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store. Owner of Magnus Ohlsson Retail Management. www.morm.se

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