Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Value Consonance by Secret-Keeping Shoppers
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When your shopper is thinking about a secret they’re keeping from you, they
become more likely to later regret purchases they make from you. The
Lingnan Un...
Femtielfte gången gillt, Coop?
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Nu ska Coop göra ett omtag. Igen! Marknadsavdelningen delas i två: en
kommersiell gren för priser, erbjudanden och kampanjer och en nybildad
inhousebyrå, C...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...