This is the question discussed in David Reports new 20-page paper just released. "The diagnosis is not making Design better, but making Design matter!" It is available for download here.o
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Tease Out Sales by Teasing Consumers
-
Consumers relate better to brands which kid around. Gentle humor stimulates
connection. But what about humor which consists of teasing the consumer?
Resear...
The Resting Animal Collection
-
The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...