Specsaver recently made a spoof of the Lynx body spray ad - showing that a sympathetic retailer can be re-use ads by another company and still get away with it...
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Sweeten Shoppers with Baby Talk
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The way in which a brand name is pronounced influences the brand’s
personality. In a study at University of Dundee and Nanyang Technological
University, a ...
Några nyckelord från Cannes Lions 2026
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Många av marknads- och kommunikationsbranschens stora buzz-words var
förstås flitigt på tapeten även i år i Cannes. Som exempelvis AI, SoMe och
GenZ. Eller...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...