Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Use Color Codes Which Catch Shoppers’ Eyes
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My thanks to Ernesto Cardamone, Gaetano “Nino” Miceli, and Maria Antonietta
Raimondo from University of Calabria for this guest post. Why do some
products ...
It’s 2100. Can you guess where you are?
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[image: A screenshot from the climate change-themed game FutureGuessr,
showing a rugged, barren mountain landscape with glacial erosion and sparse
vegetat...
Fall inte i fällorna!
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När jag nyligen skrev om det seminarium som Adrew Tindall, Les Binet och
Sarah Carter höll vid årets Cannes Lions kom jag att tänka på en bok som
Les Binet...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...