Wednesday, May 12, 2010

SKU rationalization

Cutting the number of SKUs is on the todo-list of most retailers to make room for private brands and control stock levels. "So, what is the right approach to SKU, line and brand rationalization? What is the best way to reduce the risk of lost and confused shoppers and maximize returns? The right approach starts with understanding how the shopper organizes the category into distinct segments based on usage and purchase behaviors" Read more here in the white paper by Paul Thomson of Henry Rak Consulting Partners.o