Two short clips on how to make media relevant by delivering more than information. The first one concentrates on train travel, while the second one shows how to integrate media and information into the home and everyday environment.
Media surfaces: The Journey from Dentsu London on Vimeo.
Media surfaces: Incidental Media from Dentsu London on Vimeo.o
Go Intense with Threatened Shoppers - If your shoppers seem unsure of themselves, up the intensity in what you present them. Bolder claims of purchase benefits, more expressive gestures, larger...