Two short clips on how to make media relevant by delivering more than information. The first one concentrates on train travel, while the second one shows how to integrate media and information into the home and everyday environment.
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Fill with Fullness Food Marketing to Low-SES
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An enduring public-policy challenge has been how to increase the
attractiveness of healthy foods to low socioeconomic-status consumers. Why
is it that even...
Så kan kreativiteten göra skillnad
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Partnerskap, transparens och trygghet. Likväl som friktion och
ifrågasättande. Det är några av de faktorer som behövs för att kreativitet
verkligen ska kun...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...