“Social Commerce” examines three trends: the rise of Facebook commerce (retailers selling directly on Facebook), overlaying the social graph on e-commerce sites and introducing that social graph to the brick-and-mortar world. We look at what innovative retailers and others are doing in these areas, as well as what’s driving each trend and the significance and potential for marketers. The report also spotlights things to watch in Social Commerce, from apps that enable sharing while shopping to Facebook Credits.
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Postal service facilitates Secret Santas in French villages
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[image: Postal worker in a Santa hat hands a gift to an older women
outside her home]
In a twist on traditional Secret Santa exchanges, La Poste is trans...