Tuesday, April 27, 2010

Colours in cultures

Colours carries cultural and emotional information. Some codes and responses are inherited through history, for example the fact that heartbeat rises when we see the colour red. In other cases colours have been interpreted into a cultural context. This makes one think about the consequences for retailers going worldwide with a specific store expression, design and colour setup. Is it possible to create a worldwide brand with the same graphical content?

Look closer at this infographic here.o