Forbes Magazine presents the results of an future scenario workshop on life in 2020. Read it here. They also show some of the exercises leading to the discoveries in the below video.
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Confine Discounting of Seniors’ Ages
-
To attract new customers with a price promotion, consumer research suggests
you set a range of 15% to 35% for the discount. With an older adult
assessing t...
Femtielfte gången gillt, Coop?
-
Nu ska Coop göra ett omtag. Igen! Marknadsavdelningen delas i två: en
kommersiell gren för priser, erbjudanden och kampanjer och en nybildad
inhousebyrå, C...
The Resting Animal Collection
-
The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...