By now, we're used to letting Facebook and Twitter capture our social lives on the web -- building a "social layer" on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer in progress: the "game layer," a pervasive net of behavior-steering game dynamics that will reshape education and commerce.
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Since nobody reads car owner's manuals, Audi merged theirs with seven
novellas
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[image: A spread from one of Audi's Novelas de Manual, showing highlighted
words]
Spotted by: Liesbeth den Toom