IKEA in Santo Domingo was stormed by10 000 customers wanting to celebrate the store´s one year anniversary. This could be the ultimate campaign response...
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Serve People Just What They Expect
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Surprisingly, if you exceed your customers’ expectations for service
quality, this can decrease customer satisfaction. The University of
South Carolin...
Till minne av Mats Dafnäs
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Ännu en av dem som bidragit till reklam- och kommunikationssektorns
utveckling är borta. För knappt två veckor sedan gick Mats Dafnäs bort till
följd av AL...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...