Thursday, February 24, 2011

TV Still Rulez

Despite the rise of social media and all the focus on digital channels, it is crucial not to forget the "old" medias like TV...

  1. TV is the best profit generator
  2. TV has unbeatable scale and reach
  3. We’re watching more TV than ever before
  4. TV is the most talked about medium both on and offline
  5. All TV ads are response ads
  6. TV is the new point of sale medium
  7. TV is the dominant youth medium
  8. TV is THE emotional medium and emotional campaigns are more effective
  9. TV is the catalyst for other media
  10. TV builds brand fame
Read the whole story by clicking here.