Sunday, March 27, 2011

What Consumers Want

It´s clear that consumer perceptions of how a company should act within the worlds of social media, are in conflict with the perception of what the average company believe the consumer can download the result of an IBM study by clicking here. In short, companies believe consumers want:

- To learn about new products
- To submit comments 
- To feel connected to the brand
- Basically, very different things- one higher up the funnel and the other lower down. 

But consumers really want:

- To buy
- To get discounts
- To get reviews and information

How about that?