Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Curate Ads to Arouse Curiosity
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As soon as a shopper focuses on your intentions to influence them toward
buying a product, they become less likely to make the purchase. The effect
is subs...
Café au Lait, kampanjen som gjorde mjölk trendig
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I Facebook-gruppen Reklamsnack startade häromdagen en tråd om bra
reklamprodukter och självklart nämndes Café au Lait-kopparna. Eftersom det
är ett så bra ...
Cracking the Swedish innovation code!
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In her magical speech at TEDWomen, does anyone else believe that Margaret
Heffernan explained why Swedes are so innovative? She does mention ”fika”
to be...
Back to basics
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Punkt. has released a second mobile phone called MP 02, once again designed
by Jasper Morrison. Like its predecessor, it’s a simple mobile phone for
callin...